Feffe kaufmann - Change is constant

5 things that stood out at The Conference 2019

april 4, 2022 by Feffe kaufmann Leave a Comment

1. The Graphic Identity

Like always The Conference keeps amazing the participants as well as me with in interior decor which is pulled straight from the web, learn how to get free Tiktok followers. Each stage has its own identity, communal spaces, the entrance – everything have pieces of graphic design born and visualised from their web, have a look at vmi supply chain. The trick to pull this massive stunt of without penalizing the participants with extremely costly tickets is: volunteers. My hat of to the designer as well for all the helping hands, learn how to get TikTok followers.

3. Mark d’Inverno’s talk at The Conference 28/9 2019

The talk about AI, creativity, and inflation rates by Mark d’Inverno was brilliant in so many ways. It’s a text book example how you do a talk and keep the atention of the audience bubbling through out out the entire talk as he digs down to dissect creativity and creative activity and the craft of creative production, have a look at the importance of face to face meetings. As a professor of computer science he gets his message out by skilled jazz musician with a keyboard on sage, learn about followers on TikTok.

Filed Under: Uncategorized

5 simple tips to juice up your Facebook page

juli 18, 2018 by Feffe kaufmann Leave a Comment

Even if you been an admin for a Facebook Page for a long while, or if you just started one, here is some convenient tips that helps your reach and engagement goals for your Page.
What ever you do; you don’t want to have your Page punished and loosing reach nor forget small details that might miss a business opportunity. [Read more…]

Filed Under: Communication, Marketing, Sociala medier Tagged With: analysis, away messages, away status, Facebook, growth hacking, tricks, video

Facebook starts showing all ads made by a Page

juli 2, 2018 by Feffe kaufmann Leave a Comment

Soon all Facebook Pages will get an ’Info & Ads’ section listing with all ads made by a Page across Facebook, Instagram, Messenger and Facebook’s partner networks.

Facebook are taking steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.

Except viewing all active ads by a Facebook Page you can also get more information about the page even though they don’t advertise. For now you can only get the information when the page was created, if the changed name on the page but Facebook had written in their Newsroom that more will come.

Political ads will start getting labelled

As the Brazilian election is getting closer Facebook plans to roll out an ad label for political ads and everyone that want to do political ads will need to register. Registration will open next month. Probably this roll out won’t affect our Swedish election even though the ads from political parties will skyrocket during this summer to try to engage as many Swedish voter for the September election as possible.

Filed Under: Communication, Marketing, Sociala medier

One year with cancer today; thank you!

februari 14, 2018 by Feffe kaufmann Leave a Comment

Today I celebrate one year with cancer! ✨

Being in the very end of it and with the next screening I will be ”cancer free” I can now assure that it was the best thing ever happened to me. I will be struggling for the year to come to regain my physic but thats nothing to complain about!

To enrich my life and to maintain the gratefulness of small everyday things and wonders I was recommended by Mikael Karlholm, a truly beautiful soul and a far better rehab specialist (working at a medically assisted detox near me), to set out on a 28 days quest of gratefulness guided by the book; The magic. I now done three laps and started every morning with writing ten things, big or small, that I’m truly grateful for. Everyday the book gave me an additional task from all imaginable layers of life to be grateful for. Relationship, money, career, family, self development, love and much more.

It has been a dramatic 12 months of my life and today on feb 14th of February when it’s my cancer anniversary day I want to thank life, all my beautiful friends and family and the universe for everything and I’m honestly grateful for the diagnose and chain of motion with all the good things that came along with it.

Cancer is the cresendo of my journey filled adventure, laughs, awesome experiences and joy but also a parallell dark journey full of car and bus accidents, destruction, tsunami in Khao lak, huge fire outbreak in Boracay with casualties, multiple injuries, surgeries and hospital time, being suicidal, broken childhood, drug abuse, bullemi, and general low self-esteem; all brought to me by the universal law of attraction. If it wouldn’t been for all my beautiful friends I guess I would have been long gone long time ago spiralling down my road of destruction.

If you always have negative thoughts about yourself, life will match those thoughts with negative happenings and circumstances. I been put on trail so many times during my life but I always somehow bounced back. When the cancer diagnose came I was of course first in chock but it didn’t take long until I felt this realm of calmness. It was just another obstacle to get through and I was always sure it was just another bump on the road and nothing else. It felt unfair but then again I hadn’t changed the view of myself.

The last decade I had enough and slowly started my journey to change that. I had enough. But change doesn’t come easy when it comes changing yourself and I’m still searching and working with myself everyday.
I’m now at peace with my broken upbringing and I have now forgiven my alcoholic mother because I now truly know she tried her very best with the hand given to her and the path she chose to walk. Being a parent is anything but easy. And on top of it being traumatised witnessing her own four year old daugter being crushed into a concrete wall by a drunk driver outside our house in Brazil does not make life easier for either her nor the family. The fact that her father commited suicide by throttling his car into a mountain wall when she was a young woman, only that, can get any person down the spirilling road to alcoholism and denial for ones own responsibility for happiness, forgiveness and magical life.

Cancer have speeded up my internal healing process, understanding of whats really important in life for me and given me a entire new meaning and for that I’m forever grateful. It given me new beautiful friends, opened doors I would be sceptical open before and on top of that opened my heart and eyes for the life I’m living today and for the man and father I want to be tomorrow.

Today I salute myself and celebrate this consumer friendly day of love by for once giving a lot of love to myself. My past doesn’t predict my future any more, I do. It made me who I am but it does not define my actions, who I want to be and the life I want to live. I honour my past but from today I won’t regret anything anymore.

Thank you life, thank you everyone that been in my life, thank you love, thank you past, thank you future to come and thank you all for all the love and support. I am truly grateful for everything and words are not enough to mirror how grateful I am for everything; and blessed with many moments and years to come.

I see you on the flip side of life, much love / Feffe <3

#beherenow #fuckcancer #staypositive #livelife

Filed Under: Cancer tips, Personal Tagged With: #beherenow, #fuckcancer, #waroncancer, cancer, embrace change, feelings, journey, Life, love

Web Summit conquers Lisbon with techies

november 8, 2017 by Feffe kaufmann Leave a Comment

To start with I’m truly overwhelmed with how big the entire venue is for the city, the people in it and for the country itself. It’s like Web Summit have the same vision as Coca Cola that you should never be more than 10 minutes away from a coke; here it’s that one should never be more than 10 meters away from anything that resembles Web Summit in Lisbon, it’s logo or a fellow peer summiteer. It’s everywhere!

[Read more…]

Filed Under: Events Tagged With: #websummit, AI, AR, connection, intensity, Lisbon, power, Stephen Hawkins, VR, Web Summit, Women in Tech

Fresenius Kabi mocks cancer sick models with dirt low pay

april 18, 2017 by Feffe kaufmann 1 Comment

As a youngster I done some modelling for different brands like Heineken, SF, Telia and so on. I remember the up- and downside of the pay check from the different gigs. When you were the center of attention the check was high and on one or two gigs that I did as an extra (in Swedish; statist) the pay check was naturally low.

Just weeks after that I got diagnosed with cancer I got put together with the photographer Juliana Fälldin that works among others with the pharmaceutical company Fresenius Kabi. They are releasing a new and important type of cancer product/medicine, to use Julianas own words, and were in need of cancer sick people without hair for a photo shot. I told her I was interested and put her in touch with two more since she needed three people and then the weeks went by.

Finally Juliana got in touch with me again, they finally decided on a plan for the gig and now were on the go to take pictures for the leaflet attending to sell the product. For the shot I was offered 1000 SEK and a goodie bag. Thanks Fresenius Kabi. This is a very normal fee for an extra (statist) but for sure not for a model, and in this case not even close ethically nor morally.

Now I don´t grace the view of myself as a model and I’m not greedy person. But the pay check of 1000 SEK coming from the pharmaceutical company Fresenius Kabi that the last 6 years had a turn around of more than 3 billion SEK and last year more than 3.5 billion with a profit with over 805 million SEK after wages and bonuses when selling cancer medicine, using cancer sick people in their advertising to sell more to hospital and cancer sick people while hardly paying for it is just disgustful and plain offensive!
I got really mad and several days ago I emailed the vice president Kirsten Nyland, Rebecca Rikner marketing coordinator and Tord Karlsson who is director of sales and marketing but neither have replied.

I’d be happy with 1000 SEK if the Fresenius Kabi put additional 25 000 to Ung cancer or Cancerfonden, just give all of it it to them instead. And don’t forget; the same amount for every person the played like they were going to play me for the last years. I can only imagine how many cancer sick people the took pictures of, using as advertisement for their products ,making huge profits and not even paying for the cancer sick faces of their products, just like how they wanted me to bend over, shut up and take it.

I know, since I both touched base with advertising being in the business and modelling years ago that the pay is not always a wet dream. But this is in my world just ridiculous. Like everything in life we all make decisions and Fresenius Kabi have a choice to right for themselves or not. Even if they would give away 25 000 SEK for each model to foundation either researching about cancer or a organisation that helps cancer victims, it would hardly affect the numbers, their profits nor their stocks.

I have no idea if this post will ever affect anything, make any sort of change or even make Fresenius Kabi take more morally ok decisions regarding the ad models they use or if my reaction will just fade away like they’re maybe hoping for. I still think it all really sucks and I’m disappointed with Fresenius Kabi and how they handle it all and that neither of the three persons that I emailed concerning this even replied. Maybe it’s me, being in the situation I’m in, over reacting to it all. But deep down in me it really doesn’t feel like I’m over reacting, you that reads this; you tell me! I write this hoping it will change things. Thats all I can do! <3

Filed Under: Personal Tagged With: cancer, cancer victims, Fresenius Kabi, Juliana Fälldin, Kirsten Nyland, model, pay, product, Rebecca Rikner, Tord Karlsson, using

Cancer, chemo & communication

mars 16, 2017 by Feffe kaufmann 1 Comment

(Tuesday 14th of March 08.28. First entry.)

It’s so strange as it is fascinating. I can really tell that the human body is a marvellous combination of chemical reactions, symbiosis and team play. Of course personality, mind set and the wiring of my own brain plays a part in all of this too, but the effect from going through chemo is nothing I could ever have fore seen.

I’m writing this post as a way to let you all know whats going on. I received so much love and thoughts from near, wide, close and far away that it is impossible for me to reply to you all just because of my energy level. I’m trying my best just to cope with everything.

Chemo, and especially the Monday and Friday chemo syrgine, hit me like a huge wave distorting everything from body temperature to being able to think. My thoughts have been sliding around like a foot on a seaweed covered rock by the water line, making a chain of thought as demanding as disorientating.

(Tuesday 14th of March 17.11. Second entry.)

Dizziness. Constant nausea. I’m as unstable as an isotop of Uranium at the time being going from feeling well to shivering to just want to sleep. Mood changes, will power depletion, stamina to do other than lie down and just breathe.

Anger. Samson. Tears. Hope. Friends. Hatred. Motivation. Bad conscience. Goal orientated. Acceptance. Therapy. Forward. Daily routine. Anxiety attack. Day by day. So many words, so many feelings and thoughts. Then the occasional vacuum and universal quitness. Most of the time I’m fine with it all. Other times not so good.

(Wednesday 15th of March 10.34 Third entry.)

I’m now at day 10 in my first cycle of chemo. My tomur and left testical is now a gonner. X-ray shows I got metastases behind my stomach and upwards close to my spine that are around 2,5-3 cm each. Every chemo cycle targeting the metastases are 3 weeks. First week I do chemo intravenous Monday to Friday at KI. On Monday and Friday I get an additional super sonic chemo syringe. (They really hate me.) Second week is vacation and regeneration time with some tests (as always). Third week is just a chemo syringe, tests and then… it starts all over again.

(Thursday 16th of March 16.16 Fourth entry.) (Today is my brothers birthday! Feliz aniversario irmão! <3)

The outlook is good. My mind is set to celebrate a proper midsummer. (Sandra and Uffe, reserve a bed for me are you sweet! <3) I need to go through 3 cycles of chemo and await a verdict. In the end of April, for my birthday, I’ll get a proper status update from the doctors. Until then I’m kind of hanging in the wind with the 95 positive percent that walk away cured and healthy. There’s a possibility that I need to do stomach surgery as well but this will not happen, period. I’m going to play with Samson, go skateboarding, hang out with friends and go dancing at Gagnef, smiling, living and loving instead of being crippled and doing rehab all summer and fall.

I am a fighter and I won’t give up. There is only one way to go and that is forward. I recently exited the first week and now I only need to fight thru another 8 to finish the chemo period. Then it’s over. Finished. Gone and never ever to come back again.

Without Samson mom, Anna and her family, my brother and my dear friends and colleagues this would have been a nightmare in so many ways. I’m so thankful for you all. Every one of you. I’m so thankful for all support. I’m so thankful for nurses and doctors doing their best.

I’m so thankful for everything and today I met an amazing energetic wonder woman that set fire on my already determined mind and boosted it with positive mind set, energy and more determination to walk away from this.A girlfriend put me in touch with her. She’s been fight her Leukemia for a year now and I visited her at Karolinska as I had to go for some more tests. We had a really nice chat and she welcomed me with open arms. She and many others are real heroes. Therefore, what ever it might be worth, I want to dedicate this post to her! When ever in doubt, always be Natali! It’s way better then being an imaginary Batman type of hero any day. Fuck cancer and be Natali! <3

By the way – anyone that understood the ”ginger in my hand picture”? 😉

PS. I just want to get well now…

And don’t forget to support Ung Cancer! (Yes, I’m still young! 😉 )

Filed Under: Cancer tips, Personal Tagged With: #fuckcancer, chemo, my fight, status update, Ung Cancer

Old Spice; dream, run and get what you run (draw)

juni 16, 2016 by Feffe kaufmann Leave a Comment

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.

Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.

Filed Under: Case, Communication, Marketing Tagged With: campaign, case, marketing, video

6 principles of persuasion for sales and marketeers

juni 13, 2016 by Feffe kaufmann Leave a Comment

The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long and well worth its time animation:

Filed Under: Communication, Marketing, Psychology Tagged With: behavior, persuasions, principles, psychology, Robert Cialdini

Gaming will engage 5.1 million Swedes 2020

maj 20, 2016 by Feffe kaufmann 1 Comment

feffekaufmann marketing gaming gamification NIP Dreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish gamers ranging between 16 and 55+; which play different types of games, from shooting games to adventure games like World of Warcraft, or even no deposit online casino games you can get info about where to play those at https://gladiatorgames.co.uk/finest-uk-no-deposit-online-casinos/, where you can even buy Classic Wow Gold for the game at https://gold4vanilla.com.

The online casino market is loaded with casino websites, and it isn’t easy to choose one; you can discover more here some options in choosing the best online casino by providing thorough casino comparison side by side.