Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about Generation Z aka GenZ.
4 characteristics of Generation Z you need to know for better communication strategies
juni 14, 2015 by Feffe kaufmann Leave a Comment
Filed Under: Communication, Marketing, Psychology, Sociala medier Tagged With: characteristics, drivers, Generation Z, GenZ, Insight, strategy, trends