Facebook page likes vs engagement rate and 5 ways how to keep engagement up

newcastle_brown-ale_likes_ptat_feffe_kaufmann_engagement_facebook_blogDuring my many encounters with new clients I discovered the overwhelming faith in page likes. The number that really doesn’t say much. Especially since many likes are inactive in sleeping mode, gained by fan gated competitions or in worst case scenario are even bought from some obscure page for a small amount of money.  [Read more…]

2014 will be the year of the Facebook Ad as organic reach deteriorate

If you are administering a Facebook Page you probably already have experienced that its getting tougher to get an impressive reach and interaction on your posts. There´s many reasons for this but the ground rule is; Facebook don´t want everyone to see your post – its in their business model.   [Read more…]