Old Spice; dream, run and get what you run (draw)

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.

Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.

Gaming will engage 5.1 million Swedes 2020

feffekaufmann marketing gaming gamification NIPDreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish gamers ranging between 16 and 55+; are you ready for it? 

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14 links about social media you need to stay on top #MidWeekNickle

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This months edition; Twitter is progressing, Facebook changes its algoritm and and Instagram lets you now search for emoij hashtags #☺️ ! All this and more in the #MidWeekNickle  [Read more…]

Social & digital news for marketeers in the #MidWeekNickle – Week. 39

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Photo credit for header: blmiers2 via photopin cc

Inspiration, statistics and changes fills the 39th edition of the #MidWeekNickle. We use apps more then ever, Facebook keeps developing and Malcom Gladwell with his lovely hair gives a great talk about happiness, marketing and spaghetti sauce.  

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#SATS, don´t forget your influencers!

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As I walked out of SATS after exercise a couple of weeks ago I spotted this selfie spot. I quickly thought to myself; brilliant idea but wrong take. Since then I been keeping an eye on the hashtag through different tracking tools. Guess what!? The hashtag don’t got much traction after 3 weeks. [Read more…]

9 steps to longtail your event into a digital movement

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I have the last month held two speeches on Möten&Events, #Moten14, about how to turn an event into a movement by embracing a digital strategy, making people connect and bringing value to your fans, followers or visitors of the event. [Read more…]