Facebook page likes vs engagement rate and 5 ways how to keep engagement up

newcastle_brown-ale_likes_ptat_feffe_kaufmann_engagement_facebook_blogDuring my many encounters with new clients I discovered the overwhelming faith in page likes. The number that really doesn’t say much. Especially since many likes are inactive in sleeping mode, gained by fan gated competitions or in worst case scenario are even bought from some obscure page for a small amount of money.  [Read more…]

#MidWeekNickle Week.11

moyan_brenn_#midweeknickle_feffe_kaufmann_social_media_communication_blog

A lot different things has happened in the world of social media. #MidWeekNickle gives you the latest news in the form of a link summary so you can kick back and catch up if you had your hand tied during the past week.  [Read more…]

6 tips how to fight decreased EdgeRank on your Facebook fan page

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The name on my blog mirrors life and the social media landscape; Change is Constant. Facebook has the change gear in overdrive for the time being. The EdgeRank is narrowing down, the structure of ads reconstructed and soon a new timeline will roll out!  [Read more…]