Helping to make a difference for Unicef

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Photo cred: Henrik Ahlén

During 2,5 days nine different talents hand picked by Phorecast and put into three different teams set out on a fun and mindblowing journey; to develop one concept per team for the future of fundraising to help less fortuned children of the world through Unicef. Our team, The Green Team, won the pitch and the vote of audience. [Read more…]

A great eye opener for everyone to see; it´s about your privacy!

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I never really worried much about my online life and until recently I thought like most people do – I don’t have anything to hide.

But thats just a minor issue regarding where we heading. Sure there´s always to sides to every coin but one side here is dirty, very dirty. I recommend everyone to see this documentary, especially if your active on the web, in social media and have a smartphone. So with that said: EVERYONE should see Terms and conditions may apply. [Read more…]

#MidWeekNickle Week.15 – your social links

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Sweden is the sixth most progressive social progressive country in the world, Facebook intend to enlarge the pictures of the right columned ads while Twitter is playing with emojis. This and much more in the #MidWeekNickle dated week 15.

Twitter

Like the upcoming Japanese social platform Line Twitter tries to find their connection to emojis.

Photo cred: The Verge <3

Photo cred: The Verge <3

Facebook

The average U.S. user spent an average of 2 hours and 42 minutes per day on mobile devices in the first three months of this year, according to new data from Flurry, an app analytics service. Facebook and Instagram, which it acquired in 2012, accounted for 17% of that time.

Have you ever noticed the sidebar ads on the right side? Probably not. I think I only pushed an right columned ad. Now Facebook intend to enlarge those pictures which just might help.

YouTube

Visits from YouTube, Google+, and LinkedIn are just the greatest: the highest quality web traffic you can get according to a recent study. But is it the same in Sweden?

Apps

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Social media & PR

Sweden is number 6 on the list of the most socially progressive countries in the world beaten by both our neighbors Norway and the winning country New Zeeland. Follow the link for more insights.

Also don’t miss 17 tips by PR people how to deliver the greatest pitch!

Japanese messaging app Line is GROWING — it revealed that it has now passed 400 million registered users. 100 million users of gain just in 5 months! Amazing!

If you like the #MidWeekNickle why not subscribe to it so you won´t miss a thing!

Thanks for rockin my world!

Talk of the week

What is technology? Kevin Kelly plays with the term technology in his talk at TEDxAmsterdam.

photo credit: aevarg via photopin cc

How to create perfect posts for social platforms

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I usually go into my Feedly RSS feed tree times a day. Not only to keep track of whats going on around social media and digital marketing but also to collect information and links for my newsletter #MidWeekNickle. I stumbled upon this great infographics that might inspire you on your content creation for your social platforms.  [Read more…]

#MidWeekNickle Week.13 – your social links of the week

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Dublin airport 1950 from Flickr Commons – link in the end of the post

Twitters 8th birthday, residents of the US now spend more time on the mobile than any other device or media, guys putting their penis in socks and a great talk about measuring. This and much more in the #MidWeekNickle.  [Read more…]

Facebook page likes vs engagement rate and 5 ways how to keep engagement up

newcastle_brown-ale_likes_ptat_feffe_kaufmann_engagement_facebook_blogDuring my many encounters with new clients I discovered the overwhelming faith in page likes. The number that really doesn’t say much. Especially since many likes are inactive in sleeping mode, gained by fan gated competitions or in worst case scenario are even bought from some obscure page for a small amount of money.  [Read more…]

Getting started with Facebook ads? This Infographic will guide you

 

 

facebook_ads_start_guide_infographic_feffe_kaufmannEven though Facebook is gradually simplifying advertising on the platform it can still be daunting and confusing for a beginner but its worth learning. France-based Facebook Preferred Marketing Developer 909c and with Maxime Bicard who is expert in paid media explain the very basics step by step in this infographic.  [Read more…]

#MidWeekNickle Week.11

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A lot different things has happened in the world of social media. #MidWeekNickle gives you the latest news in the form of a link summary so you can kick back and catch up if you had your hand tied during the past week.  [Read more…]

6 tips how to fight decreased EdgeRank on your Facebook fan page

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The name on my blog mirrors life and the social media landscape; Change is Constant. Facebook has the change gear in overdrive for the time being. The EdgeRank is narrowing down, the structure of ads reconstructed and soon a new timeline will roll out!  [Read more…]

#MidWeekNickle Week.10

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Week 10. As Sweden been conducting activity holidays all around (sportlov) I dedicate this weeks picture to our gorgeous mountains all around. This beautiful picture is Matterhorn that might resemble a foundation much like Facebook is for social media and building a relationship with your fans, followers and audience.   [Read more…]