Even if you been an admin for a Facebook Page for a long while, or if you just started one, here is some convenient tips that helps your reach and engagement goals for your Page.
What ever you do; you don’t want to have your Page punished and loosing reach nor forget small details that might miss a business opportunity. [Read more…]
5 simple tips to juice up your Facebook page
Facebook starts showing all ads made by a Page
Soon all Facebook Pages will get an ’Info & Ads’ section listing with all ads made by a Page across Facebook, Instagram, Messenger and Facebook’s partner networks.
Facebook are taking steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.
Except viewing all active ads by a Facebook Page you can also get more information about the page even though they don’t advertise. For now you can only get the information when the page was created, if the changed name on the page but Facebook had written in their Newsroom that more will come.
Political ads will start getting labelled
As the Brazilian election is getting closer Facebook plans to roll out an ad label for political ads and everyone that want to do political ads will need to register. Registration will open next month. Probably this roll out won’t affect our Swedish election even though the ads from political parties will skyrocket during this summer to try to engage as many Swedish voter for the September election as possible.
Old Spice; dream, run and get what you run (draw)
What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.
Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.
Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.
6 principles of persuasion for sales and marketeers
The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long and well worth its time animation:
Gaming will engage 5.1 million Swedes 2020
Dreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish gamers ranging between 16 and 55+; which play different types of games, from shooting games to adventure games like World of Warcraft, or even no deposit online casino games you can get info about where to play those at https://gladiatorgames.co.uk/finest-uk-no-deposit-online-casinos/, where you can even buy Classic Wow Gold for the game at https://gold4vanilla.com.
The online casino market is loaded with casino websites, and it isn’t easy to choose one; you can discover more here some options in choosing the best online casino by providing thorough casino comparison side by side.
SOCIAL MEDIA IS BECOMING ONE OF YOUR MOST STRATEGIC BUSINESS MANAGEMENT TOOLS
Over the past five years since I got involved in the business, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool, consideration for payroll softwares . Today, the savviest companies understand that social is as much about relationship management, product development, risk management, and human resources as it is about push and marketing, like TikTok or Twitter campaigns.
It is at once a powerful source of business intelligence, a tool for building authentic personal connections at massive scale; and a way to improve measurement of marketing and advertising performance. No wonder that some companies today like KLM, LEGO, Coca Cola and many more run social media war rooms where executives across the organisation can track social metrics.
Here are eight ways that leading companies are using social channels to boost the performance of their businesses that go far beyond the obvious uses of customer service and James Dooley SEO, marketing and reputation management, .
1. Social listening to understand customers’ needs and desires
Social media chatter can be a great source of information about what customers really think about your products and services as well as what they really want and need from your category. It’s unfiltered data that gives you a more accurate view of what people’s needs, frustrations and wants are than you’d get from most market research. The biggest plus is that you can get a view of what consumers are looking for, what they like, and what they don’t like in their own language.
2. Gathering competitor intelligence
Listening to social media isn’t just a good way to track customer discussions about your own brands and products – it can also give you an interesting perspective of what customers think of rival products and brands. This can help you understand your own strengths and weaknesses compared to the competition so you can craft better marketing messages.
3. Measuring marketing performance
Social listening tools can yield interesting insights into the performance of your marketing and advertising campaigns, in turn increasing the accountability of your agencies and internal teams. You can get some worthwhile quantitative data – are people talking about the campaign and how much of the conversation has a positive or negative tone – as well as qualitative insights – do the conversations show that people are taking the right message from your adverts?
4. Warning system for bubbling crises
Active social listening can give you advance warning of potential crisis situations such as a defective product that slipped through your quality control processes, a negative rumour that might affect your share price, or high volumes of calls impacting your contact centre’s service levels. You can use this information to rally your teams (whether it’s customer service, corporate communications and legal) and draw up a response plan before the storm arrives.
5. Connecting and building relationship with potential new customers
Social media isn’t really the right platform for cold calling new prospects, but it can be a great platform for building rapport with them. You can gently insert yourself into conversations when you can offer helpful advice and become part of general industry discussions to start building new relationships with people who might be interested in your brand or product.
6. A way to track public perception around sensitive business issues
Today’s customers value authenticity, transparency and a social conscience. Through social media, companies can learn about how they perceive your brand, especially when it comes to issues such as environmental sustainability and corporate social investment. You can’t spin around any of these issues, so you do need to listen with an open mind and communicate in good faith when you tackle them in the social sphere.
7. Keep your customers
Social media is arguably even more important for customer retention than it is for customer acquisition. When someone follows your brand on Twitter or Facebook, they’re invested and interested in you, and quite possibly already a customer. Used well, this is an opportunity to add value to their lives through meaningful content and conversation. These sorts of links can help promote customer loyalty.
8. Recruitment
Don’t underestimate how valuable social media can be to your human resources department. It can be a great help in sourcing new candidates for jobs at your business – post a job on LinkedIn or share it on Facebook and the CVs will pour in. At LeKa Solutions we got significantly more applications this way. It can also be helpful in understanding how candidates view your business as an employer as well as a source of intelligence about people you’re thinking of hiring.
Need help?
Social media today is a lot more than just a post on a fan page on Facebook. Today’s technologies enable you to listen, monitor and manage social conversations in a way that drives better performance throughout your business. One should keep in mind that social media, tweaking a strategy and handling the channels takes both time, creativity and a budget to make it fruitful no matter if it’s done done inhouse or out sourced.
If you got any thoughts, please contact me at feffe@lekasolutions.com.
photo credit: Alexander and the troops! via photopin (license)
Modern marketing began in the 1950s when people started to use more than just print media to endorse a product. As TV — and soon, the internet — entered households, marketers could conduct entire campaigns across multiple platforms. And as you might expect, over the last 70 years, marketers have become increasingly important to fine-tuning how a business sells a product to consumers to optimize success.
In fact, the fundamental purpose of marketing is to attract consumers to your brand through messaging. Ideally, that messaging will helpful and educational to your target audience so you can convert consumers into leads.
Today, there are literally dozens of places one can carry out a marketing campaign — where does one do it in the 21st century?
Types of Marketing
Where your marketing campaigns live depends entirely on where your customers spend their time. It’s up to you to conduct market research that determines which types of marketing — and which mix of tools within each type — is best for building your brand. Here are several types of marketing that are relevant today, some of which have stood the test of time:
- Internet marketing: Inspired by an Excedrin product campaign that took place online, the very idea of having a presence on the internet for business reasons is a type of marketing in and of itself.
- Search engine optimization: Abbreviated ”SEO,” this is the process of optimizing content on a website so that it appears in search engine results, here are some tips on improving payroll management. It’s used by marketers to attract people who perform searches that imply they’re interested in learning about a particular industry.
- Blog marketing: Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write about their industry and nurture the interest of potential customers who browse the internet for information.
- Social media marketing: Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks to create impressions on their audience over time.
- Print marketing: As newspapers and magazines get better at understanding who subscribes to their print material, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading.
- Search engine marketing: This type of marketing is a bit different than SEO, which is described above. Businesses can now pay a search engine to place links on pages of its index that get high exposure to their audience. (It’s a concept called ”pay-per-click” — I’ll show you an example of this in the next section).
- Video marketing: While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.
4 characteristics of Generation Z you need to know for better communication strategies
Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about Generation Z aka GenZ.
Brilliant movie explaining consent with tea and why it will work
Words are not necessary here. This brilliant short story movie explains a word, in the most simple and brilliant way, thats in need of absolute respect and understanding; consent.
14 Trend Insights about Generation Z (GenZ)
Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post gives insights of what trends and general drivers you need to be aware of when communicating with GenZ.
Is programmatic marketing ”the future of ad buying” – #ESOMAR
5 days before the sun reached a specific amount of daylight making flowers and trees release their pollen local ads with antihistamine for allergic people started to appear on multi-platform devices increasing sales like a sun-tsunami across the US.
From pages to people, the power of programmatic marketing
Another example: A nation wide car repair shop incorporated real-time weather in the campaign and made the copy spot on relevant for the audience. If you had any type of car or driving app installed in your phone targeted ads would appear. For example during rain the copy adressed problem with bad windshield wipers.
Using the sun and the weather in different campaigns programmatic marketing reaches new heights of relevances which converts more. The relevance is the key in advertising no matter what kind of advertising made. Even though a lot is getting automated the human creativity is talking a larger part according Lèon Leist from Cadreon holding the talk.
Programmatic marketing is a technology based on controlled algoritms that gives a automated advantage to specifically serve an ad to a specific customer at the brink of purchase or close to it. The relevancy and message of the content is paramount for succeeding.
What is programmatic marketing
Programmatic buying is powerful to advertisers because it automates all of the processes that used to give them headaches. With RTB (not necessary included included in PMP), a buyer can set parameters such as bid price and network reach. A programmatic buy will layer these parameters with behavioural or audience data all within the same platform. Simply explained this means marketing pros can define the budget, goals, and attribution model while the platform rapidly adjusts dozens of variables in real time based on performance to determine the right campaign settings to achieve the desired ROI. Algorithms that filter impressions based on behavioural data allow online advertisers to spend more time being creative and less time reading spreadsheets.
Talking with Lèon Leist over a beer (me having water) he clearly stated the efficacy of programmatic marketing but also pointing out it´s not always a straight way to success or for everyone. Lèon and his colleagues have access to over 900 websites that are on Cadreons white list, meaning they have confirmed quality traffic which in round numbers means millions of visitors (exactly how many I don´t know).
I can imagine the conversion rate going up when ads and copy adjusts instantaneously to every visitors preferences within the selected target groups. I politely asked about the average conversion rate on a campaign and got a straight forward answer that it´s ranging in between 0,5-3,0% from ad click to purchase. I honestly thought it was higher.
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now traded programatically, but the advantages is making it to grow quickly. Some agencies now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out in-house teams to handle their programmatic ad buying as they spend more of their marketing budgets that way. At the moment, it’s mainly online ads that are traded programatically, but increasingly media companies and agencies are exploring ways to sell “traditional” media this way, including TV spots and out-of-home ads.
Knock, knock – who´s there? The future of ad buying is behind the door, are you gonna open? Let me know your thoughts and experiences in the comments!