Old Spice; dream, run and get what you run (draw)

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.

Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.

14 Trend Insights about Generation Z (GenZ)

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Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post gives insights of what trends and general drivers you need to be aware of when communicating with GenZ.

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#SATS, don´t forget your influencers!

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As I walked out of SATS after exercise a couple of weeks ago I spotted this selfie spot. I quickly thought to myself; brilliant idea but wrong take. Since then I been keeping an eye on the hashtag through different tracking tools. Guess what!? The hashtag don’t got much traction after 3 weeks. [Read more…]

Kellogs med sitt varumärke Nutri Grain skapar värde till en ny tribe

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Kellogs varumärke Nutri Grain i Australien har identifierat en ny målgrupp och gick den där extra milen för att skapa ambassadörer. Sen att 
satsningen riktar sig mot skateare gör mig inte mindre varm i hjärtat.  [Read more…]