Fresenius Kabi mocks cancer sick models with dirt low pay

feffe kaufmann cancer fresenius kabi fuck cancer model bullshit salary

As a youngster I done some modelling for different brands like Heineken, SF, Telia and so on. I remember the up- and downside of the pay check from the different gigs. When you were the center of attention the check was high and on one or two gigs that I did as an extra (in Swedish; statist) the pay check was naturally low. 

Just weeks after that I got diagnosed with cancer I got put together with the photographer Juliana Fälldin that works among others with the pharmaceutical company Fresenius Kabi. They are releasing a new and important type of cancer product/medicine, to use Julianas own words, and were in need of cancer sick people without hair for a photo shot. I told her I was interested and put her in touch with two more since she needed three people and then the weeks went by.

Finally Juliana got in touch with me again, they finally decided on a plan for the gig and now were on the go to take pictures for the leaflet attending to sell the product. For the shot I was offered 1000 SEK and a goodie bag. Thanks Fresenius Kabi. This is a very normal fee for an extra (statist) but for sure not for a model, and in this case not even close ethically nor morally.

Now I don´t grace the view of myself as a model and I’m not greedy person. But the pay check of 1000 SEK coming from the pharmaceutical company Fresenius Kabi that the last 6 years had a turn around of more than 3 billion SEK and last year more than 3.5 billion with a profit with over 805 million SEK after wages and bonuses when selling cancer medicine, using cancer sick people in their advertising to sell more to hospital and cancer sick people while hardly paying for it is just disgustful and plain offensive!
I got really mad and several days ago I emailed the vice president Kirsten Nyland, Rebecca Rikner marketing coordinator and Tord Karlsson who is director of sales and marketing but neither have replied.

I’d be happy with 1000 SEK if the Fresenius Kabi put additional 25 000 to Ung cancer or Cancerfonden, just give all of it it to them instead. And don’t forget; the same amount for every person the played like they were going to play me for the last years. I can only imagine how many cancer sick people the took pictures of, using as advertisement for their products ,making huge profits and not even paying for the cancer sick faces of their products, just like how they wanted me to bend over, shut up and take it.

I know, since I both touched base with advertising being in the business and modelling years ago that the pay is not always a wet dream. But this is in my world just ridiculous. Like everything in life we all make decisions and Fresenius Kabi have a choice to right for themselves or not. Even if they would give away 25 000 SEK for each model to foundation either researching about cancer or a organisation that helps cancer victims, it would hardly affect the numbers, their profits nor their stocks.

I have no idea if this post will ever affect anything, make any sort of change or even make Fresenius Kabi take more morally ok decisions regarding the ad models they use or if my reaction will just fade away like they’re maybe hoping for. I still think it all really sucks and I’m disappointed with Fresenius Kabi and how they handle it all and that neither of the three persons that I emailed concerning this even replied. Maybe it’s me, being in the situation I’m in, over reacting to it all. But deep down in me it really doesn’t feel like I’m over reacting, you that reads this; you tell me! I write this hoping it will change things. Thats all I can do! <3

Cancer, chemo & communication

Pans Labyrinth Feffe #fuckcancer(Tuesday 14th of March 08.28. First entry.)

It’s so strange as it is fascinating. I can really tell that the human body is a marvellous combination of chemical reactions, symbiosis and team play. Of course personality, mind set and the wiring of my own brain plays a part in all of this too, but the effect from going through chemo is nothing I could ever have fore seen.

#fuckcancer chemo feffe kaufmann

I’m writing this post as a way to let you all know whats going on. I received so much love and thoughts from near, wide, close and far away that it is impossible for me to reply to you all just because of my energy level. I’m trying my best just to cope with everything.

Chemo, and especially the Monday and Friday chemo syrgine, hit me like a huge wave distorting everything from body temperature to being able to think. My thoughts have been sliding around like a foot on a seaweed covered rock by the water line, making a chain of thought as demanding as disorientating.

#fuckcancer chemo feffe kaufmann medicine

(Tuesday 14th of March 17.11. Second entry.)

Dizziness. Constant nausea. I’m as unstable as an isotop of Uranium at the time being going from feeling well to shivering to just want to sleep. Mood changes, will power depletion, stamina to do other than lie down and just breathe.

Anger. Samson. Tears. Hope. Friends. Hatred. Motivation. Bad conscience. Goal orientated. Acceptance. Therapy. Forward. Daily routine. Anxiety attack. Day by day. So many words, so many feelings and thoughts. Then the occasional vacuum and universal quitness. Most of the time I’m fine with it all. Other times not so good.

#fuckcancer feffe kaufmann 666 chemo

(Wednesday 15th of March 10.34 Third entry.)

I’m now at day 10 in my first cycle of chemo. My tomur and left testical is now a gonner. X-ray shows I got metastases behind my stomach and upwards close to my spine that are around 2,5-3 cm each. Every chemo cycle targeting the metastases are 3 weeks. First week I do chemo intravenous Monday to Friday at KI. On Monday and Friday I get an additional super sonic chemo syringe. (They really hate me.) Second week is vacation and regeneration time with some tests (as always). Third week is just a chemo syringe, tests and then… it starts all over again.

#fuckcancer feffe kaufmann chemo feeling not so good

(Thursday 16th of March 16.16 Fourth entry.) (Today is my brothers birthday! Feliz aniversario irmão! <3)

The outlook is good. My mind is set to celebrate a proper midsummer. (Sandra and Uffe, reserve a bed for me are you sweet! <3) I need to go through 3 cycles of chemo and await a verdict. In the end of April, for my birthday, I’ll get a proper status update from the doctors. Until then I’m kind of hanging in the wind with the 95 positive percent that walk away cured and healthy. There’s a possibility that I need to do stomach surgery as well but this will not happen, period. I’m going to play with Samson, go skateboarding, hang out with friends and go dancing at Gagnef, smiling, living and loving instead of being crippled and doing rehab all summer and fall.

I am a fighter and I won’t give up. There is only one way to go and that is forward. I recently exited the first week and now I only need to fight thru another 8 to finish the chemo period. Then it’s over. Finished. Gone and never ever to come back again.

Without Samson mom, Anna and her family, my brother and my dear friends and colleagues this would have been a nightmare in so many ways. I’m so thankful for you all. Every one of you. I’m so thankful for all support. I’m so thankful for nurses and doctors doing their best.

I’m so thankful for everything and today I met an amazing energetic wonder woman that set fire on my already determined mind and boosted it with positive mind set, energy and more determination to walk away from this.A girlfriend put me in touch with her. She’s been fight her Leukemia for a year now and I visited her at Karolinska as I had to go for some more tests. We had a really nice chat and she welcomed me with open arms. She and many others are real heroes. Therefore, what ever it might be worth, I want to dedicate this post to her! When ever in doubt, always be Natali! It’s way better then being an imaginary Batman type of hero any day. Fuck cancer and be Natali! <3

By the way – anyone that understood the ”ginger in my hand picture”?  ;)

PS. I just want to get well now…

And don’t forget to support Ung Cancer! (Yes, I’m still young! ;) )

feffe kaufmann #fuckcancer chemo day 10

Old Spice; dream, run and get what you run (draw)

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.

Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.

6 principles of persuasion for sales and marketeers

The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long and well worth its time animation:

Gaming will engage 5.1 million Swedes 2020

feffekaufmann marketing gaming gamification NIPDreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish gamers ranging between 16 and 55+; are you ready for it? 

[Read more…]

Wonderful world of morbid statistical correlations

As my journey into understanding cognitive biases and also getting more into all kind of statistics I stumbled upon an unnecessary and time consuming site thats just to morbid and hilarious to put up on the blog. Have a look on these very ”american” charts!  [Read more…]

SOCIAL MEDIA IS BECOMING ONE OF YOUR MOST STRATEGIC BUSINESS MANAGEMENT TOOLS

business management tool social media feffe kaufmann

Over the past five years since I got involved in the business, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about relationship management, product development, risk management, and human resources as it is about push and marketing.

It is at once a powerful source of business intelligence, a tool for building authentic personal connections at massive scale; and a way to improve measurement of marketing and advertising performance. No wonder that some companies today like KLM, LEGO, Coca Cola and many more run social media war rooms where executives across the organisation can track social metrics.

Here are eight ways that leading companies are using social channels to boost the performance of their businesses that go far beyond the obvious uses of customer service, marketing and reputation management.

1. Social listening to understand customers’ needs and desires

Social media chatter can be a great source of information about what customers really think about your products and services as well as what they really want and need from your category. It’s unfiltered data that gives you a more accurate view of what people’s needs, frustrations and wants are than you’d get from most market research. The biggest plus is that you can get a view of what consumers are looking for, what they like, and what they don’t like in their own language.

2. Gathering competitor intelligence

Listening to social media isn’t just a good way to track customer discussions about your own brands and products – it can also give you an interesting perspective of what customers think of rival products and brands. This can help you understand your own strengths and weaknesses compared to the competition so you can craft better marketing messages.

3. Measuring marketing performance

Social listening tools can yield interesting insights into the performance of your marketing and advertising campaigns, in turn increasing the accountability of your agencies and internal teams. You can get some worthwhile quantitative data – are people talking about the campaign and how much of the conversation has a positive or negative tone – as well as qualitative insights – do the conversations show that people are taking the right message from your adverts?

4. Warning system for bubbling crises

Active social listening can give you advance warning of potential crisis situations such as a defective product that slipped through your quality control processes, a negative rumour that might affect your share price, or high volumes of calls impacting your contact centre’s service levels. You can use this information to rally your teams (whether it’s customer service, corporate communications and legal) and draw up a response plan before the storm arrives.

5. Connecting and building relationship with potential new customers

Social media isn’t really the right platform for cold calling new prospects, but it can be a great platform for building rapport with them. You can gently insert yourself into conversations when you can offer helpful advice and become part of general industry discussions to start building new relationships with people who might be interested in your brand or product.

6. A way to track public perception around sensitive business issues

Today’s customers value authenticity, transparency and a social conscience. Through social media, companies can learn about how they perceive your brand, especially when it comes to issues such as environmental sustainability and corporate social investment. You can’t spin around any of these issues, so you do need to listen with an open mind and communicate in good faith when you tackle them in the social sphere.

7. Keep your customers

Social media is arguably even more important for customer retention than it is for customer acquisition. When someone follows your brand on Twitter or Facebook, they’re invested and interested in you, and quite possibly already a customer. Used well, this is an opportunity to add value to their lives through meaningful content and conversation. These sorts of links can help promote customer loyalty.

8. Recruitment

Don’t underestimate how valuable social media can be to your human resources department. It can be a great help in sourcing new candidates for jobs at your business – post a job on LinkedIn or share it on Facebook and the CVs will pour in. At LeKa Solutions we got significantly more applications this way. It can also be helpful in understanding how candidates view your business as an employer as well as a source of intelligence about people you’re thinking of hiring.

Need help?

Social media today is a lot more than just a post on a fan page on Facebook. Today’s technologies enable you to listen, monitor and manage social conversations in a way that drives better performance throughout your business. One should keep in mind that social media, tweaking a strategy and handling the channels takes both time, creativity and a budget to make it fruitful no matter if it’s done done inhouse or out sourced.

If you got any thoughts, please contact me at feffe@lekasolutions.com.

photo credit: Alexander and the troops! via photopin (license)

4 characteristics of Generation Z you need to know for better communication strategies

www.feffekaufmann.se-generation-z-exomar-4

Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about Generation Z aka GenZ.

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Brilliant movie explaining consent with tea and why it will work

Consent-marketing-psychology-neuroscience-feffe-kaufmann
Words are not necessary here. This brilliant short story movie explains a word, in the most simple and brilliant way, thats in need of absolute respect and understanding; consent.  

Support women and girls in Sweden here. 

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14 Trend Insights about Generation Z (GenZ)

www.feffekaufmann.se-generation-z-exomar-1

Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post gives insights of what trends and general drivers you need to be aware of when communicating with GenZ.

[Read more…]