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6 tips how to fight decreased EdgeRank on your Facebook fan page
The name on my blog mirrors life and the social media landscape; Change is Constant. Facebook has the change gear in overdrive for the time being. The EdgeRank is narrowing down, the structure of ads reconstructed and soon a new timeline will roll out! The EdgeRank algorithm as we know is mainly based on three elements. Affinity score, weight and time.
Read more at: http://www.whatisedgerank.com/
The reach is shrinking
On the 21st of january Facebook conducted a game changing touch to the EdgeRank putting more focus on friends stories then fan pages. This arrangement puts more pressure on marketeers and fan page admins. Now, more then ever,its important to create engaging posts to keep getting in to fans news feeds. You need the interaction with your fans to keep up the PTAT ( The number of unique people creating a story about your page. Likes, shares, comments or clicks.) and to keep being seen your fans feeds.
The site EdgeRank Checker did a study based on Facebook own article about this subject and discovered up to a 40% drop in reach on posts from pages. The average reach on posts have fallen from 18% to 11% thats why its really important to get your fans to engage with your posts so your content remains visible in their newsfeed.
To keep your EdgeRank, reach and PTAT up here is:
6 hints how to keep your page engagement up
If you want to read som more here is Edgerank Checkers article and Facebooks post that their study is based on.
There is so many other ways to maintain your EdgeRank and engagement. Please add your thoughts by commenting.
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