Archives for juni 2016

Old Spice; dream, run and get what you run (draw)

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.

Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.

6 principles of persuasion for sales and marketeers

The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long and well worth its time animation: