Archives for november 2014

#minifixar – creating value and stories worth telling

feffe_kaufmann_#minifixar_resume_almedalen_blogg

Photo taken from Dagens Media

Now when the snow started to fall I´d figured I´d finally take the time to write a summer post about Almedalen and what I thought was among the only campaigns that actually brought value to the people that was in Visby during the ”politician week”. The car brand Mini really delivered a campaign that lived true to its brand identity: Like a friend!

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