Archives for mars 2014

#MidWeekNickle Week.13 – your social links of the week


Dublin airport 1950 from Flickr Commons – link in the end of the post

Twitters 8th birthday, residents of the US now spend more time on the mobile than any other device or media, guys putting their penis in socks and a great talk about measuring. This and much more in the #MidWeekNickle.  [Read more…]

Facebook page likes vs engagement rate and 5 ways how to keep engagement up

newcastle_brown-ale_likes_ptat_feffe_kaufmann_engagement_facebook_blogDuring my many encounters with new clients I discovered the overwhelming faith in page likes. The number that really doesn’t say much. Especially since many likes are inactive in sleeping mode, gained by fan gated competitions or in worst case scenario are even bought from some obscure page for a small amount of money.  [Read more…]

#Webbdagarna with the theme global opportunities wants us to connect

webbdagarna_global_oppotunity_feffe_kaufmann 2 days, 75 inspiring speakers, multipel options, live stream on IDG:s website and most important of all; 1500 people gathered to connect, share experiences and knowledge.  [Read more…]

#MidWeekNickle Week.12 – the social newsletter


Picture taken by Tony Wood – click the picture to come to the original

When we finally raised our hopes for spring winter returned. Sudden changes, exactly like in the world of social media where quick adoption is essential. Don’t miss the live stream from Webbdagarna, get familiar of the changes on Facebook, swedish Twitter statistics and much more.


As usual Facebook is represented here. They are going through a large platform make over thats rolling out. If you haven’t got it yet click the links for insight. Also, don´t miss the new ad and some trick tips to make your Facebook experience even better.


This monday Intellecta with Hampus Brynolf released their study over the swedish Twitter. The growth is slowing down but youth are attracted. Read mor on Twittersensus. FYI – Both links are in swedish.

If you like the #MidWeekNickle so far why not subscribe to it so you won´t miss a thing!

Thanks for rockin my world!

Social media

Social media is crafted by experimentation. There is no real right and wrong. What works for one brand can be destructive for an another. But never forget that its people your interacting with and they want to connect with people, not only the brand. Don´t forget to humanize your brand!

Socialbakers dug into som statistics to see where social ads are heading. Amazingly 14% of the asked companies with more then 5 000 employes had zero budget. 92% of the ads mony are going to Facebook. Click the link for more

David Cameron put in 7 500 GBP to boost his fan page. Yes it worked. He went from 60 000 to 130 000 fans in only one month.


Wednesday and thursday Waterfront will be filled up with 1500 people with great interest in the future of the web! Webbdagarna is sold out for the second year in a row.

Talk of the week

This is an amazing speech that I got recommended by Richard Gatarski. Kevin Spacey keeps the intensity through out his talk. Impressive!

Kevin Spacey – The James MacTaggart Memorial Lecture 2013.

This Visualization of Air Traffic Over Europe Will Mesmerize You

Europe 24 from NATS on Vimeo.

Top picture is taken by Tony Wood. Its only modified with text. Thx and big love to Tony & CC

Getting started with Facebook ads? This Infographic will guide you



facebook_ads_start_guide_infographic_feffe_kaufmannEven though Facebook is gradually simplifying advertising on the platform it can still be daunting and confusing for a beginner but its worth learning. France-based Facebook Preferred Marketing Developer 909c and with Maxime Bicard who is expert in paid media explain the very basics step by step in this infographic.  [Read more…]

Women in Tech, #WIT2014 and the 10 top brand ambassadors using Traackr


Photo taken by @verala on Instagram

Women in Tech, #WIT2014, was held in Hilton Slussen on the international women´s day by three companies, MTGx, Google and Spotify to attract more women into the tech industry. This event is just the beginning of something much larger. Its gonna be annual event and this summer MTGx opens 100 position of internship for young women. [Read more…]

#MidWeekNickle Week.11


A lot different things has happened in the world of social media. #MidWeekNickle gives you the latest news in the form of a link summary so you can kick back and catch up if you had your hand tied during the past week.  [Read more…]

6 tips how to fight decreased EdgeRank on your Facebook fan page


The name on my blog mirrors life and the social media landscape; Change is Constant. Facebook has the change gear in overdrive for the time being. The EdgeRank is narrowing down, the structure of ads reconstructed and soon a new timeline will roll out!  [Read more…]

#MidWeekNickle Week.10


Week 10. As Sweden been conducting activity holidays all around (sportlov) I dedicate this weeks picture to our gorgeous mountains all around. This beautiful picture is Matterhorn that might resemble a foundation much like Facebook is for social media and building a relationship with your fans, followers and audience.   [Read more…]