Old Spice; dream, run and get what you run (draw)

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into.

Old Spice smartly tapped into these pop culture trends to challenge runners to dream something big and then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.

Millions of people around the world using Nike+ ,among many run apps, have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. You basically get what you run. Check it out some of the creations here.

6 principles of persuasion for sales and marketeers

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The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long … [Continue reading]

Gaming will engage 5.1 million Swedes 2020

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Dreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish … [Continue reading]

Wonderful world of morbid statistical correlations

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As my journey into understanding cognitive biases and also getting more into all kind of statistics I stumbled upon an unnecessary and time consuming site thats just to morbid and hilarious to put up on the blog. Have a look on these very "american" … [Continue reading]

SOCIAL MEDIA IS BECOMING ONE OF YOUR MOST STRATEGIC BUSINESS MANAGEMENT TOOLS

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Over the past five years since I got involved in the business, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about … [Continue reading]

4 characteristics of Generation Z you need to know for better communication strategies

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Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about … [Continue reading]

Brilliant movie explaining consent with tea and why it will work

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Words are not necessary here. This brilliant short story movie explains a word, in the most simple and brilliant way, thats in need of absolute respect and understanding; consent.   Support women and girls in Sweden here.  … [Continue reading]

14 Trend Insights about Generation Z (GenZ)

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Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post gives insights of what trends and … [Continue reading]

Is programmatic marketing ”the future of ad buying” – #ESOMAR

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5 days before the sun reached a specific amount of daylight making flowers and trees release their pollen local ads with antihistamine for allergic people started to appear on multi-platform devices increasing sales like a sun-tsunami across the … [Continue reading]

14 links about social media you need to stay on top #MidWeekNickle

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This months edition; Twitter is progressing, Facebook changes its algoritm and and Instagram lets you now search for emoij hashtags #☺️ ! All this and more in the #MidWeekNickle  … [Continue reading]