Fresenius Kabi mocks cancer sick models with dirt low pay

feffe kaufmann cancer fresenius kabi fuck cancer model bullshit salary

As a youngster I done some modelling for different brands like Heineken, SF, Telia and so on. I remember the up- and downside of the pay check from the different gigs. When you were the center of attention the check was high and on one or two gigs that I did as an extra (in Swedish; statist) the pay check was naturally low. 

Just weeks after that I got diagnosed with cancer I got put together with the photographer Juliana Fälldin that works among others with the pharmaceutical company Fresenius Kabi. They are releasing a new and important type of cancer product/medicine, to use Julianas own words, and were in need of cancer sick people without hair for a photo shot. I told her I was interested and put her in touch with two more since she needed three people and then the weeks went by.

Finally Juliana got in touch with me again, they finally decided on a plan for the gig and now were on the go to take pictures for the leaflet attending to sell the product. For the shot I was offered 1000 SEK and a goodie bag. Thanks Fresenius Kabi. This is a very normal fee for an extra (statist) but for sure not for a model, and in this case not even close ethically nor morally.

Now I don´t grace the view of myself as a model and I’m not greedy person. But the pay check of 1000 SEK coming from the pharmaceutical company Fresenius Kabi that the last 6 years had a turn around of more than 3 billion SEK and last year more than 3.5 billion with a profit with over 805 million SEK after wages and bonuses when selling cancer medicine, using cancer sick people in their advertising to sell more to hospital and cancer sick people while hardly paying for it is just disgustful and plain offensive!
I got really mad and several days ago I emailed the vice president Kirsten Nyland, Rebecca Rikner marketing coordinator and Tord Karlsson who is director of sales and marketing but neither have replied.

I’d be happy with 1000 SEK if the Fresenius Kabi put additional 25 000 to Ung cancer or Cancerfonden, just give all of it it to them instead. And don’t forget; the same amount for every person the played like they were going to play me for the last years. I can only imagine how many cancer sick people the took pictures of, using as advertisement for their products ,making huge profits and not even paying for the cancer sick faces of their products, just like how they wanted me to bend over, shut up and take it.

I know, since I both touched base with advertising being in the business and modelling years ago that the pay is not always a wet dream. But this is in my world just ridiculous. Like everything in life we all make decisions and Fresenius Kabi have a choice to right for themselves or not. Even if they would give away 25 000 SEK for each model to foundation either researching about cancer or a organisation that helps cancer victims, it would hardly affect the numbers, their profits nor their stocks.

I have no idea if this post will ever affect anything, make any sort of change or even make Fresenius Kabi take more morally ok decisions regarding the ad models they use or if my reaction will just fade away like they’re maybe hoping for. I still think it all really sucks and I’m disappointed with Fresenius Kabi and how they handle it all and that neither of the three persons that I emailed concerning this even replied. Maybe it’s me, being in the situation I’m in, over reacting to it all. But deep down in me it really doesn’t feel like I’m over reacting, you that reads this; you tell me! I write this hoping it will change things. Thats all I can do! <3

Cancer, chemo & communication

Pans Labyrinth Feffe #fuckcancer

(Tuesday 14th of March 08.28. First entry.) It's so strange as it is fascinating. I can really tell that the human body is a marvellous combination of chemical reactions, symbiosis and team play. Of course personality, mind set and the wiring of … [Continue reading]

Old Spice; dream, run and get what you run (draw)

old spice marketing case campaign

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into. Old Spice smartly tapped into these pop … [Continue reading]

6 principles of persuasion for sales and marketeers

persuasion art science feffe kaufmann leka solutions

The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long … [Continue reading]

Gaming will engage 5.1 million Swedes 2020


Dreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish … [Continue reading]

Wonderful world of morbid statistical correlations

chart (2)

As my journey into understanding cognitive biases and also getting more into all kind of statistics I stumbled upon an unnecessary and time consuming site thats just to morbid and hilarious to put up on the blog. Have a look on these very "american" … [Continue reading]


business management tool social media feffe kaufmann

Over the past five years since I got involved in the business, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about … [Continue reading]

4 characteristics of Generation Z you need to know for better communication strategies

Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about … [Continue reading]

Brilliant movie explaining consent with tea and why it will work


Words are not necessary here. This brilliant short story movie explains a word, in the most simple and brilliant way, thats in need of absolute respect and understanding; consent.   Support women and girls in Sweden here.  … [Continue reading]

14 Trend Insights about Generation Z (GenZ)

Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post gives insights of what trends and … [Continue reading]