Gaming will engage 5.1 million Swedes 2020

feffekaufmann marketing gaming gamification NIPDreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish gamers ranging between 16 and 55+; are you ready for it? 

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Wonderful world of morbid statistical correlations

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As my journey into understanding cognitive biases and also getting more into all kind of statistics I stumbled upon an unnecessary and time consuming site thats just to morbid and hilarious to put up on the blog. Have a look on these very "american" … [Continue reading]

SOCIAL MEDIA IS BECOMING ONE OF YOUR MOST STRATEGIC BUSINESS MANAGEMENT TOOLS

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Over the past five years since I got involved in the business, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about … [Continue reading]

4 characteristics of Generation Z you need to know for better communication strategies

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Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about … [Continue reading]

Brilliant movie explaining consent with tea and why it will work

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Words are not necessary here. This brilliant short story movie explains a word, in the most simple and brilliant way, thats in need of absolute respect and understanding; consent.   Support women and girls in Sweden here.  … [Continue reading]

14 Trend Insights about Generation Z (GenZ)

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Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post gives insights of what trends and … [Continue reading]

Is programmatic marketing ”the future of ad buying” – #ESOMAR

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5 days before the sun reached a specific amount of daylight making flowers and trees release their pollen local ads with antihistamine for allergic people started to appear on multi-platform devices increasing sales like a sun-tsunami across the … [Continue reading]

14 links about social media you need to stay on top #MidWeekNickle

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This months edition; Twitter is progressing, Facebook changes its algoritm and and Instagram lets you now search for emoij hashtags #☺️ ! All this and more in the #MidWeekNickle  … [Continue reading]

60+ Great, Free Tools for Modern Storytellers

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It takes a bit more knowledge and hands on activity to get you where you want with the help of the web. Are you searching for a good blog platform, find fundings or get organised and much more? Here´s a great list of links that I found on Medium that … [Continue reading]

Learn what Internet of Things is with an interactive visualization

Internet of thing feffe kaufmann information is beautiful

If Internet of Things still just a meaningless buzzword with no flesh attached to it then your in luck. With this interactive visualization makes IoT easy to understand and gives you joy exploring it. Within 5 minutes you be up for any conference … [Continue reading]