Web Summit conquers Lisbon with techies

WEB SUMMIT FEFFE KAUFMANN
To start with I’m truly overwhelmed with how big the entire venue is for the city, the people in it and for the country itself. It’s like Web Summit have the same vision as Coca Cola that you should never be more than 10 minutes away from a coke; here it’s that one should never be more than 10 meters away from anything that resembles Web Summit in Lisbon, it’s logo or a fellow peer summiteer. It’s everywhere! 

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Fresenius Kabi mocks cancer sick models with dirt low pay

feffe kaufmann cancer fresenius kabi fuck cancer model bullshit salary

As a youngster I done some modelling for different brands like Heineken, SF, Telia and so on. I remember the up- and downside of the pay check from the different gigs. When you were the center of attention the check was high and on one or two gigs … [Continue reading]

Cancer, chemo & communication

Pans Labyrinth Feffe #fuckcancer

(Tuesday 14th of March 08.28. First entry.) It's so strange as it is fascinating. I can really tell that the human body is a marvellous combination of chemical reactions, symbiosis and team play. Of course personality, mind set and the wiring of … [Continue reading]

Old Spice; dream, run and get what you run (draw)

old spice marketing case campaign

What trends are really growing now? The empowerment of yourself a.k.a dreaming and the never ending expansions of different runs all over the world as well as here in Sweden are two trend to tap into. Old Spice smartly tapped into these pop … [Continue reading]

6 principles of persuasion for sales and marketeers

persuasion art science feffe kaufmann leka solutions

The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long … [Continue reading]

Gaming will engage 5.1 million Swedes 2020

Statista-Outlook-ARPU-in-the-Digital-Games-market-Sweden

Dreamhacks, professional gamers, fashion wear, grand prizes and getting gamer star status are just few things that are exploding globally. During 2020 the revenue around gaming will more the double as well exceed more than 5.1 million active Swedish … [Continue reading]

Wonderful world of morbid statistical correlations

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As my journey into understanding cognitive biases and also getting more into all kind of statistics I stumbled upon an unnecessary and time consuming site thats just to morbid and hilarious to put up on the blog. Have a look on these very "american" … [Continue reading]

SOCIAL MEDIA IS BECOMING ONE OF YOUR MOST STRATEGIC BUSINESS MANAGEMENT TOOLS

business management tool social media feffe kaufmann

Over the past five years since I got involved in the business, social media has evolved from an extension of a company’s public relations efforts into a strategic business tool. Today, the savviest companies understand that social is as much about … [Continue reading]

4 characteristics of Generation Z you need to know for better communication strategies

www.feffekaufmann.se-generation-z-exomar-4

Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about … [Continue reading]

Brilliant movie explaining consent with tea and why it will work

Consent-marketing-psychology-neuroscience-feffe-kaufmann

Words are not necessary here. This brilliant short story movie explains a word, in the most simple and brilliant way, thats in need of absolute respect and understanding; consent.   Support women and girls in Sweden here.  … [Continue reading]